Expert Talk - The Evolving World of Digital Strategy

Karen Ainley shares her years of experience to provide an insight into the world of digital marketing.

Hear from industry expert Karen Ainley, the Chief Executive of Mosaic – The Integrated Marketing Agency, based in Colchester, about the challenges that businesses face in keeping up with the world of digital disruption.

Karen, who has a Masters degree in Digital Marketing and teaches the CIM's Digital Marketing Strategy course for the Academy for Marketing, reflects on the changes that have taken place during her 30-year career.

She looks to the future and highlights some of the new trends that are forcing businesses to rethink their whole digital strategy planning process.

Finally, Karen shares her advice about the skills that are needed in order to make an excellent impression when entering the world of digital today.

Digital Disruption and the Future of Digitalhttps://youtu.be/d59TZUofYRY

Digital Strategy in Practicehttps://youtu.be/ZyFnuzxNa4Q

Skills needed in Digitalhttps://youtu.be/zKIafls2fn4

Skills needed in Digital (Teaser)https://youtu.be/VDWc6IyQR9E

The Evolving World of Digital Strategy

The Evolving World of Digital Strategy